FranRewards

Overview:

FranRewards is an integrated rewards network that is made up of various business service providers for the purpose of providing discounted services to Franchisors who wish to develop, strengthen, and/or revamp their Franchise. With a FranRewards membership, Franchisors are able to receive exclusive discounts and offers on the services offered by participating partners.

Our Process:

Investigate – It is a common business strategy for a franchising organization to have their own loyalty or incentive program. However, none of the 200+ online franchise portals have implemented any rewards system for franchisors. This finding opened up a tremendous opportunity for FranRewards to gain a first mover advantage as being a pioneering franchise loyalty program. Acting upon this opportunity, however, would not be possible without the development of a loyalty management system to serve as the back-end infrastructure.

Illustrate – Our team worked in close collaboration with both FranRewards as well as FranPortal during their planning stage to devise an effective implementation strategy. The solution was to deliver a multi-layered software application in the development process: to develop a functional loyalty program that can be seamlessly integrated between FranPortal and Franwards, and to develop an affiliation program that can be used to attract business service providers in becoming an integral FranRewards Partner.

Initiate – The best approach to delivering our mutli-layered software solution was to develop each layer in sequence. The development of each layer of the application was managed using a project management system where FranPortal and FranRewards were included as project collaborators so that they could be constantly provided with progress reports and the ability to provide dynamic feedback as necessary. In the end, we were able to deliver the completed software application several weeks prior to the project deadline, and the quality of the project exceeded our clients’ expectations.