FranPortal

Overview:

FranPortal is an integrated Franchise network that acts as an ”electronic meeting place” for Franchisors and prospective Franchisees. FranPortal is by no means your average Franchise directory. On the contrary, FranPortal is a more interactive network of Franchisors and prospective Franchisees which also happens to contain a comprehensive franchise directory. FranPortal allows prospective Franchisees to search through a comprehensive database of listed Franchisors in their search for their ideal investment opportunity, while offering a wide range of interactive functions to make the process more enjoyable. From intelligent search filters to detailed and editable FranPage profiles, from interactive video content to featured Franchise reviews, FranPortal is the one stop solution for hot lead generation.

Our Process:

Investigate – The real challenge in launching a new franchise portal is that the online franchise lead generation market is already flooded with over 200 franchise portals as of 2008. However, this does not mean that a lucrative business opportunity does not exist. Franchisors are frustrated with many of the existing franchise portals that constantly fail to deliver results, and prospective Franchisees do not notice any major differences between existing online portals. Based on this research, FranPortal was in need of a functional franchise lead management system as well as complex integration with some of the latest software applications that can accommodate the needs of franchisors of all sizes.

Illustrate – Our team worked in close collaboration with FranPortal and developed a business model that is revolutionary in the franchising industry. The proof is in the pudding, as many would say, and the pudding lies in the foundations of the FranPortal system.

Initiate – We provided FranPortal with a franchise lead management system that is completely web-based. Franchisors are empowered with real-time notifications of the newest leads that are generated on FranPortal, and are also provided with real-time access to manage these leads. Franchisors are also given the ability to preview each lead prior to making a purchasing decision so they can benefit from FranPortal’s cost-per-lead pricing structure.

Each franchisor on FranPortal is also provided with their own unique franchise profile page, also known as a FranPage. Franchisors can customize the content of their FranPage with updated franchising information, and can further differentiate their franchise from their competitors using a simple content editor that was designed by Franchisoft. Franchisors appreciate the simplicity and flexibility of updating their FranPage, and potential franchisees visiting FranPortal will much rather browse through dynamic content via these FranPages rather than the static content typically found on other franchise portals.